Was Hotel Marketing Always This Complicated? The Birth of Global Distribution Systems – Part I of III

The slow pace of change in hospitality was in striking contrast to the rapid and systemic changes in the airline industry. In 1959, American Airlines launched SABRE and soon competing airlines followed suit with proprietary electronic distribution systems. The Global Distribution System (GDS) generated a groundswell of economic and technological advancements that helped full efficiencies […]

To sell or not to sell on Social Media

Aim to Inspire Bain & Company reported that customers who interact with companies over social media spend between 20-40% more money with those companies than other customers. These customers didn’t spend more because they were bombarded with sales-oriented posts, but rather were inclined to because they were engaged by the brand. Think about a traveler’s […]